What Needs to Be on Your Church’s Giving Page

Is your church providing the best giving experience for your donors? Helping churches in this area is our specialty at Deka, and we want to help make your church’s giving process the best it can be. One of the most critical aspects of people donating to your church is the landing page people will use giving. Here are some tips to making your giving page the best it can be.

5 Elements to Consider for an  Effective Church Giving Page

Church Branding 

Make sure your giving page has your church’s branding. Givers should not have a completely different experience when they give to your church than they do on the rest of your website. At Deka, we provide a custom interface for our clients. This allows donors to securely give your organization while still experiencing the church branding you have worked so hard to create.

Mobile Friendly

In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic. These stats tell us that your church’s giving page should be mobile-friendly. If not, you will be excluding about 50% of web users when it comes to your church’s giving page.

Vision Centered

You want to keep your church’s vision front and center at the point of giving to your ministry. You are not asking people to donate out of obligation. You are inspiring them to give to a vision that is changing lives. Put your church’s mission and vision statements on the giving page to remind people why their gift is so valuable.

Recurring Giving

Even if someone did not come to your giving page with the thought of recurring giving, make sure you provide them with that option. They are already self-identifying as someone who believes that donating to your church’s ministry is important. Your giving page can show them how easy it is to set up recurring donations, but you need to have that option available. Do not hide recurring giving behind a bunch of steps and clicks. Keep it in front of those that are already expressing a desire to support your church financially.

Tell Stories of Lives Changed

You should give some statistics and stories of what giving to your church has accomplished recently on your giving page. Include statements like, “Because of your generosity, this many lives were changed at the most recent church outreach.” You do not want to have too much information to distract from the page's purpose, but even something brief can be highly effective.

Deka.gives is our giving solution for churches and non-profit organizations who want to make a difference with their giving and payment processing. Deka.gives will take your giving experience to the next level, save you money, and allow your organization to make a difference with your payment processing. We offer free coaching on this subject, and you can click here to schedule with a Deka Solutions specialist at your convenience.