The Final Marketing Push
Everyone knows what happens right before liftoff. The astronauts are strapped in, and everything has been checked and rechecked. Then in the final moments before launch, the countdown begins in descent: ten, nine, eight… three, two, one, ignition lift off!
Part of every church planter’s launch day countdown should be a final marketing push. To some pastor’s this sounds too expensive (especially on a church planter’s budget!). While investing in promotion for your new church is wise, it does not have to break the bank. Here are three FREE ideas to promote your church plant’s opening day.
Do a countdown on Instagram - Each day leading up to your launch, starting a week outpost the number of days until your opening day. You can post a picture of your team in worship, serving, laughing, and share stories with each post. You can also match up posts with your values, mission, and vision.
Use your personal social media - Do not just utilize the church’s social media to promote your church. Use your personal social media to engage those who know you and are eager to support you, even if they cannot attend your church. Maybe a friend in another state will share the message with someone they know who lives in your community.
Coordinate with your launch team to write reviews - Create online evangelists by getting your launch team involved with promoting your church’s launch online. Have people go on google reviews and write reviews for your church. Have people write reviews on Facebook and anywhere else they can. This will let people know they can trust you before you even have your first day.
Promoting your new church does not have to be complicated. These are just a few free, easy things you can do, but many other strategies can be implemented as well. If you would like help with your marketing plan, click here to set up a free coaching session. We’d love to help!