One Huge Giving Problem and How to Solve It
How Recurring Giving Can Benefit Your Church
The average churchgoer does not attend every week. What does this mean?
First of all, let's talk about why they are not attending every week. It is probably your preaching. I am kidding! The culture in America has shifted dramatically to where Sunday is no longer a day of rest. Many people do not choose to miss church on Sunday. They have to be elsewhere, at times, because it is a workday. Businesses are open, which means shift workers may not have a choice on when they are off.
Vacations and family events will mean some people occasionally miss church. More sports events for children and students are happening on the weekends. For some families, the choice is not to let their children play sports at all or be willing to miss attending on Sundays at times.
While you will need to open to this irregular attendance if you want to reach new people, it does impact your giving. It does not mean that your members are not still committed to the church's vision and want to support it financially. Life happens, and for almost every church member, that means missing Sundays. When this happens, though, they miss having an opportunity to give in person. They are also not there to be reminded of the impact your church is having through their giving.
How can you solve this huge giving problem, so many churches are facing in a time where people are more flexible in their church attendance than ever before?
Helping your church members set up recurring giving is the best way to address this issue. Recurring giving is when someone schedules a regular donation to be made to your church automatically on a regular basis. Setting up scheduled donations may be new for your givers. The good news is, most people prefer to give online. Recurring giving helps you take advantage of a more significant percentage of those who like to give online.
Helping your members set up recurring giving can also increase the percentage of people in your church who tithe. While 37% of church members do not tithe, that number can increase by 32% by offering an online option*. But recurring giving is even simpler than that because it only needs to be set up once.
Recurring giving not only makes giving more accessible for your church members but helps them prioritize the value of tithing and supporting the vision of their local church. If you are not currently using recurring giving, or your current system is not producing the results you desire, our team would love to help. Click here to find out how we can help you and your church.
*Source: https://reachrightstudios.com/church-statistics-2020/#h-10-charitable-giving-in-a-nutshell
