The Importance of Online Giving in Today’s New Normal

In today’s marketplace, people’s demands are reshaping when and how consumers transact and receive their goods or services. Today, 1.8 Billion people worldwide purchase goods online and 63% of shopping occasions begin online (Oberlo). In 2020, online grocery store sales are expected to grow by 40% (Supermarket News) and online restaurant orders are currently making up close to 50% of restaurant industry sales (Upserve). Bring on COVID-19 and these market evolutions are being amplified. People today require same-day or instant purchase and delivery. For the church, our members and demographic are much more than just consumers or customers, but they are the same people whose needs, demands, and transaction habits are the same as when they make everyday financial decisions. In today’s normal, churches must have a streamlined, simplified, and clear way for donors to give as they feel led to do so. It is vital for churches to pair the real story (the messaging and promotion of the difference they are making) with a response opportunity to give. Do you have an excellent online giving and text to give solution that you are communicating well? If not, now is the time to transform your giving experience.