Why Aren't You Using Email Marketing?

How often do you check your email? 17% of people open their email as soon as they wake up. An astounding 55% of people check their email within one hour of getting out of bed. 40% of people surveyed checked their mail between 6-20 times a day. With email being such a vital part of most people’s day, the question begs to be asked: Why aren’t you engaging in an email marketing campaign for your ministry?

A social media advertisement is excellent, but people can easily dismiss it with a swipe. If you can get an email into someone’s inbox, you know that they will at least read the subject line. They may not read every message you send, but the odds are you will be able to get your message across to them consistently. Let’s talk about the benefits of email marketing for churches.

Four Benefits of Email Marketing for Churches

Recaps and Reminder for Member

An email going out to your members the Monday after a Sunday Service is a great way to recap what was communicated on Sunday and a reminder for announcements. Most people do not have their day planner out on their lap when you are going over upcoming events, but if they get an email with that information displayed on their computer and phone, they can quickly put it on their calendar.

Another Touchpoint for Ministry

You have committed members to your church that are not able to attend every service. You do not want them to miss a powerful testimony shared in a weekend service or a great message that could benefit them. With email marketing, you can embed videos and provide links to content someone may have missed at church that weekend.

Personalize Your Message

Email marketing campaigns allow you to personalize your message to your audience in a way that other marketing strategies do not allow. In a few simple steps, you make sure that, even if you send thousands of messages, it arrives in each person’s inbox, greeting them by their name. You can also put people in different groups so that they get the information that is best for them.

Email Marketing is Effective

There are more people using email (4 billion) than Facebook (2.8 billion) and Instagram (1 billion) combined. According to campaign monitor, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. Email messages lead to clicks to your website and signups.

So, let me ask this again. Why aren’t you using email marketing? If you are looking to get started with email marketing or use some general marketing insight, we can help. Click here to schedule a free marketing coaching session with a Deka Solutions team member.