How to make your church aware of recurring giving

Does your church know how convenient and straightforward recurring giving makes donating? In our previous blog we talked about how recurring giving can help you overcome some of your giving obstacles and benefit your church members in many ways, but how do you let your church know that recurring giving is an option for them?

This blog will cover five simple on-ramps that will help your congregation become aware of recurring giving as a donation option for your church. Let’s get started!

Website

Do you have recurring giving listed as an option on your website? Do not assume people know what regular giving is or how simple it is to set it up. Make recurring giving a prominent part of the giving options people see on your website. List clear examples and provide visuals to help people who are setting up recurring giving for the first time.

Video

Utilizing videos will help people visualize the steps, stories, and benefits of recurring giving. One area videos can make a significant impact is on your website. For example, you can provide a video of someone setting up recurring giving and showing its benefits. This will make it much easier for some people to understand the overall concept and the simple steps they will need to do it themselves.

You can also use videos during service announcements to share stories of how people’s giving has changed the lives of others. Talk about how this would not be possible without those who give to the vision of the church. Mention recurring giving as something especially helpful in planning to meet the needs of the community. 

Email

Communicating with your givers through email guarantees they will have the detailed instructions for setting up giving saved on their devices. Even if they do not set it up right away, they can know where to find the simple steps they need to get going with recurring giving. 

Sending an email also allows you to cater your message to a particular group. The email you send to a leader at your church may need to be different from the one you send to a new giver at your church. Instead of speaking in a general way, email allows you to craft the message to that person’s commitment level to your ministry.

Slides

Whenever you reach the giving portion of your Sunday Service, make sure you have a “How to Give” slide ready to go. You can list recurring giving and mention it as an option many people in your church find convenient on this slide. You can also have a recurring giving slide rotate on your screens before and after service. 

Live From the Stage

It can be very effective for you to mention recurring giving yourself from the stage. Talk about how easy it makes giving for you and how others are using it to make giving a priority and convenient. You can talk about how recurring giving has made budgeting easier for your church and relieved financial pressure when planning for the future. 

If you would like help setting up recurring giving or learning more about promoting it as an option for your church, we can help. Click here to learn more about our easy-to-use giving solution!